ZUNO

The Brief

Launch a bank brand built on one radical premise: strip out everything people hate about banking. Then grow it — new products, new markets — without losing that premise along the way.

The Work

ZUNO was Radovan's top responsibility for over two years. He took the brand from its initial launch in Slovakia through a full product portfolio expansion and into the Czech market — across TVC, digital, OOH, and print. Every touchpoint had to feel like it came from a bank that genuinely didn't want to waste your time, insult your intelligence, or bury the important stuff in fine print.

The Results

The campaign won Slovakia's first ever EURO Effie — proving the work didn't just build a brand, it built a business. A startup bank broke into two markets on the back of creative that treated people like adults. Turns out that's a competitive advantage.