Resume

Owner & Creative Director

Founded an agency built around one conviction: brand campaigns should sell product, not just win trophies. Somebody&Somebody specialises in first-time brand communication for scaling e-commerce companies — the clients who know performance marketing cold but have never run a TV spot.

Created the iconic Dedoles hamster campaign, which scaled the brand from a Central European e-commerce player into a household name across six markets including Germany. Subsequent campaigns for Footshop, Bloom Robbins, Toner Partner and many more followed the same playbook: distinctive creative that consistently outperforms category benchmarks on awareness, ad recall, brand attribution, and likeability.

Freelance Creative Director

Nine years of ongoing collaboration with the world's most admired brand. The work, the team, and the standards were exactly what you'd imagine. The NDAs are, too — so that's all Radovan is able to say.

Creative Director & Copywriter

BBH London · Fallon · AKQA · VCCP · Jung von Matt/Spree · Cutwater SF · Edelman.ergo Berlin · OLIVER.agency · TAG: · MotherTongue

The big TV shoots. The little Instagram posts. And everything in between — from global integrated launches to rapid-turnaround social content. Trusted by some of the industry's most selective shops to parachute in, concept fast, and deliver work that doesn't need fixing.

Brands include Dove, Google, Nike, ŠKODA AUTO, Magnum, Olympus, Hyundai, Rexona, Avon, AXE/Lynx, Signal, Emirates Airlines, Austrian Airlines, Honda, Electrolux, Intel, M&M's, and more.

Creative Director, Digital

Led creative output for the global digital AOR of ŠKODA AUTO. Responsible for smooth delivery of every digital campaign under the VW Group brand, acting as the connective tissue between traditional, media, and CRM agencies across ŠKODA's international roster — making sure four agencies sounded like one voice.

Creative Director, Digital

Promoted to Creative Director just six months after joining as Senior Copywriter — the fastest promotion in the office's history. Led a team of 10 across digital and traditional campaigns for clients ranging from financial services to FMCG. Won the EURO Effie for the launch of ZUNO bank, a campaign that helped a startup bank eventually break into multiple markets.

Senior English Copywriter

Part of T-Mobile's international creative team during the era of the legendary Life is for sharing platform — the campaigns that pioneered real-life event stunts and candid-camera content before "going viral" was even a phrase.

Associate Creative Director

First real client-facing leadership role — running the agency's second-largest account day to day. Successfully defended the AOR title in a gruelling multi-stage pitch. The two weeks that taught Radovan what three hours of sleep feels like, and that coffee is a food group.

Copywriter, Creative

Doing whatever whoever would pay Radovan to do.

Junior → Copywriter

Started where every copywriter starts: doing whatever whoever at the agency would say to do — then graduated to doing whatever whoever outside the agency would pay to do. Two foundational years of learning the craft, understanding briefs, and figuring out that advertising is more fun than accounting.