UNICEF

The Brief

There wasn't one. This was the project Radovan built because he wanted to, not because someone briefed him to.

The Work

A Facebook app that turned donating to children in developing countries into a social — and maybe even fun — experience. Radovan came up with the idea, cold-called UNICEF leadership, and pitched it. They loved it. They also had zero budget for it. So he financed the whole thing himself and shepherded it from concept to live app.

Why It Matters

This is the project that pulled Radovan out of TV and into digital. No agency. No client. No fee. Just the rare proof that a creative director's best work sometimes happens when nobody's asking for a timesheet.