Dedoles

The Brief

Dedoles needed a media-neutral creative concept that could power all their brand communication long-term — not just a single campaign, but a platform.

The Work

We gave them dancing hamsters in colorful socks. And a song nobody could get out of their head.

The Results

It took just four TV airings to drive 1,000 new unique visitors to the site — 300% above the usual average. Revenue share from new visitors jumped from 15% to 23%.

But the numbers were only half the story. People genuinely loved the hamsters. They wanted more. So we scrambled to give it to them — starting with a three-minute extended cut that 50,000 people watched in its first week alone.

Then the audience took over. Fans made their own ten-hour loop on YouTube. Other user-generated versions racked up 100k+ views in ten days. On TikTok, our #dedoleschallenge pulled in 350k+ views, with Instagram following close behind.

Three weeks into the campaign, the client called us with a problem we’d never heard before: "I’m worried we’ll sell out everything soon."