← All Work

Bloom Robbins

Hair: Beautiful, Campaign Effect: Even More Beautiful

The Brief

Bloom Robbins had social media and influencer marketing down to a science. But they'd hit a ceiling — the combined reach of influencers, Instagram, and Facebook couldn't unlock the next wave of customers. For further growth, they needed a proper brand campaign.

The Work

We presented several concepts. The client was brave enough to pick the weirdest one: a mesmerizing animation style paired with a striking audio track that burrows into your brain and refuses to leave. The kind of ad people actually comment about — not to complain, but to say they can't stop humming the song.

The Results

On YouTube, 98% of viewers watched the skippable 30-second spot all the way to the end. That's not a typo.

After airing across Slovakia and Czechia — on TV sponsorship, via text messages, YouTube, Facebook, Instagram, banners, and newsletter — bloomrobbins.cz saw a 170% month-on-month boost in new visitors. And thanks to the campaign's activation layer, those new visitors converted at virtually the same rate as existing customers. Not just awareness. Revenue.

Bloom Robbins campaign key visual – hair gummies ad | Radovan Grezo
Bloom Robbins campaign poster – Biotínová bomba | Radovan Grezo
Bloom Robbins campaign poster – Vlasové vitamíny | Radovan Grezo


Agency: Somebody&Somebody
Year: 2023