Bloom Robbins
Hair: Beautiful, Campaign Effect: Even More Beautiful
The Brief
Bloom Robbins had social media and influencer marketing down to a science. But they'd hit a ceiling — the combined reach of influencers, Instagram, and Facebook couldn't unlock the next wave of customers. For further growth, they needed a proper brand campaign.
The Work
We presented several concepts. The client was brave enough to pick the weirdest one: a mesmerizing animation style paired with a striking audio track that burrows into your brain and refuses to leave. The kind of ad people actually comment about — not to complain, but to say they can't stop humming the song.
The Results
On YouTube, 98% of viewers watched the skippable 30-second spot all the way to the end. That's not a typo.
After airing across Slovakia and Czechia — on TV sponsorship, via text messages, YouTube, Facebook, Instagram, banners, and newsletter — bloomrobbins.cz saw a 170% month-on-month boost in new visitors. And thanks to the campaign's activation layer, those new visitors converted at virtually the same rate as existing customers. Not just awareness. Revenue.



Agency: Somebody&Somebody
Year: 2023