T-Mobile International – Campaigns

The best of two years of 360 campaigns across 9 European markets, producing some of the most effective work in brand’s history.

 

T-Mobile Czech Republic – Mouth Walk


X-mas campaign for T-Mobile Czech Republic 2008
The client’s marketing team came to us with an unlimited calls offer for the holidays season. We came up with an idea based around the expression “Let your mouth go for a walk” and turned it in a 360° campaign including plush toys!

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previews

copywriter: Radovan Andrej Grezo
art director: Peter Dubravik, Radovan Andrej Grezo
creative director: Jason Romeyko
character design: Blanx, Germany
animations: UPP, Czech republic
director: Sasa Lauf
year: 2008

T-Mobile Czech Republic – Revolution In Your Hands


T-Mobile Czech Republic 2009 campaign for My5Faves offer for a young target group.
Let’s remember this was back in 2009 when the whole idea of ‘real life stunts accompanied by cameras’ was so new we didn’t have any previously successful examples from elsewhere to show the client. Yet they still bought our concept.

copywriter: Radovan Andrej Grezo
art director: Peter Dubravik
creative director: Jason Romeyko
director: Jonas Arnby
year: 2009

T-Mobile Austria – Vortex


vortex static

T-Mobile Austria 2009 campaign for Unlimited Data.
The usual deal for a telco campaign. Unlimited this. Unlimited that. A set long-term visual concept. Restraints on production timing and costs. And a tough client. Eventually, the simplest idea to capture the concept of endlessness persevered. A vortex.

copywriter: Radovan Andrej Grezo, Karlheinz Wasserbacher
art director: Michael Ladich
creative director: Jason Romeyko
year: 2009

T-Mobile Czech Republic – Contagious Laughter

X-mas 2009 campaign for T-Mobile Czech Republic.
The ad was shot for real in the Prague tram #25 on a late October morning.
With a couple plants and 12 hidden cameras we got the whole tram laughing. All to augment that truly  ‘Life is for sharing’.

copywriter: Radovan Andrej Grezo, Karlheinz Wasserbacher, Andy Jex
art director: Christopher Jones, Michael Ladich, Rob Potts
creative director: Jason Romeyko, Paul Silburn
director: Henry Mason
year: 2009

T-Mobile Czech Republic – Candid Family Picture




T-mobile outdoors candid camera

T-Mobile Czech Republic 2009 campaign for the Family Package.
Nobody had a clue what would happen when we’d sent a comedian out to invade people’s families by either trying to jump in their car’s trunk or photobombing (a word that nobody used back then even) their photographs. We were worried there might be some violent reactions.
Instead, actually the Czechs turned out to be very mellow and welcoming. One family almost drove off with our actor! Still, we got the footage we needed and made some of the first candid camera commercials of a new era.

copywriter: Radovan Andrej Grezo
art director: Marina di Furia
creative director: Jason Romeyko
director: Fred Goss
year: 2009